Logos, logos everywhere

posted by Liz

I stopped by the grocery store this morning on the way to work for some breakfast stuff and saw a small group of bottles of açai juice.



Now, I'm not one for gimmicks. I'm always cynical of the new IT fruit or some newly evangelized holy grail of vegetables. With all the hype hailing the açai berry as some miraculous superfruit from the rainforests of Brazil, I've basically avoided consuming it for the same snobby reason I shun most other fad products.

But I am a sucker for good design, so I picked up one of the bottles. I'm really glad I did. The design captured me and I ended up buying it. Still, it took me until I finished the whole bottle to more closely examine the logo near the base and I thought it was rather ingenious.




It looks like a berry splashing into the juice, but the change in color also creates an exclamation point in the middle. Whenever I need logo inspiration, I usually hop over to logopond, but sometimes just keeping my eyes open does wonders. Visit Bossa Nova.